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Building vs. optimizing

Inside every software company there are two modes.

Adam StoddardDesign

Don’t go chasing Waterfall

Two principles that'll help you build better software, faster.

Adam StoddardDesign

Making off-brand, on-brand

A quick example of how you can use a “brand lens” to create on-brand design from off-brand material.

Adam StoddardDesign

“Craft at scale” is a white whale

Designers and product-folk like to think of ourselves as craftspeople. We *care* about making great software. Is it possible to do it at scale?

Adam StoddardDesign