This is quite the dig at product managers. What do you think?
Sadly true most of the time? Some of the time? Never?
In my experience, this happens somewhat unconsciously for PMs all the time, because they are often incentivized by quantitative data that’s supposed to map back to value for users, but actually doesn’t do that at all.
For example, if I spend more time scrolling in an app, does that mean I’m engaged and getting value? Nope. In fact, it could mean I can’t find the thing I was looking for–negative value.
But I’ve seen engagement measured as value this way for many, many products (followed by promotions when the number goes up).
I bet you have too.
